I talk to a lot of charity organizations because of my business online. One of the services I provide to worthy causes is a FREE customized dedicated online auction that they can use anytime they want. Every penny that comes in from every item purchased on their auction goes directly to them. No middle man, no set up fees, no hosting charges, no percentage taken.

Actually, since it the service is specific to charity I can't fathom why it should be any other way. But believe it or not, occasionally I get asked by Charity Directors, why should they use me instead of the other service that they have always used before.

I take the time to explain it to them but then I figured that maybe I'm talking to the wrong people. Maybe I need to talk directly to you, the people that want to donate to charity.

To be blunt, if your favorite charity has a director that would rather give ten percent of your donations away rather than use that money for the cause you wanted it to go to, you need to replace that director.

Ten percent means that if you're Bill and Melinda Gates and you donated one million dollars to the worthy cause of your choice, one hundred thousand dollars of that would go to the "Charity Auction Service" that charges rather than to the kids at the Seattle Children's Hospital (insert the name of your favorite charity here). That's nuts. Bill and Melinda would never do that.

If you have never run an online auction for charity let me get you up to speed. Until I developed an alternative, your favorite worthy cause would contact one of the Online Auction Services available to charity. That "Charity" service would charge a setup fee before the auction ever started plus a percentage of whatever the auction brought in. Plus fees for any other service, processing, email service. Starts to sound like maybe there's a lot of money to be made "serving" the charity industry.

I was blown away by how much money was being spent to hold a fund raiser. I was talking with Ken Berger, CEO of Charity Navigator and he told me that the advise Charities to try to not let the cost of a fund raiser get higher than ten percent. Ouch.

Since what I do is all about promoting online business, I knew that it would be a golden opportunity to unit both the Non-Profit Organizations and web-based business.

So I went to the best online auction software company in the business and hired them to build a program that would specifically and exclusively serve the Non-Profit Industry. I provide that, for free to charities. I build them a dedicated auction tailored to compliment their website that they have complete administrative control over. They can use it as much or as little as they want. It can be used to do annual auctions or emergency time sensitive events. All for free.

What makes it interesting from a donating business perspective (aside from all the money going where it should) is that it is designed to give business acknowledgment for their philanthropy.

Remember the last time you went into some local business and they had a wall dedicated to plaques from local teams they had sponsored and charities they supported? Subconsciously you recognized that that business was an important part of your community.

Maybe you were able to see that they had supported a cause you felt strongly about. When you know a business gives back to your community it makes you feel good about using that business. Well the online world is like a big community. That plaque on the wall is recognition from the charity that a business has given back to the community.

Hopefully you give to charity. If your favorite charity has an online presence, ask them to use our free service. That way everything you and everyone else that donates goes directly to the worthy cause. If they won't use a dedicated FREE service maybe it's time to find another charity that won't waste your hard earned money.

For more details about our FREE service visit aSEOpro.com and navigate to the Charity Auction information. And don't be afraid to share this with information. Like any tool, it's worthless unless you use it!